Shoppy

Shoppy

Role

I worked with another designer and PM to redesign the dashboard for a Beta launch. We got feedback from the current dashboard to determine the changes that we needed to make, and also used the launch as a means to validate various assumptions.

Problem Analysis

Dashboards should be scannable and easy to understand. A common complaint with the current dashboard is that it is high in information density and there is no way to customize it. We wanted to create a dashboard that was easy to understand, and also include the extra information it needed.

Data Exploration.

Dashboards_Header.png

We had a chance to sit down with the client to determine some of the user needs before we iterated on any more of the ideation. During an hour long session and prior research conducted by the Strategy team, we came up with the above personas.

 
User_Flow_Travel.png

Here is an initial wireframe for the information architecture. I reasoned that we could split the information into various small metrics to help scale the dashboards, as more metrics are added. Moreover, it would become more digestable and users would be able to understand what each specific metric means by gaining an understanding of the overall picture.

Feedback Methods

We wanted to understand how users might go about exploring different businesses and local events, and why the interactiosn would be different.

We wanted to understand how users might go about exploring different businesses and local events, and why the interactiosn would be different.

Linking to Reports

Linking from each Dashboard to a report of the metric is vital for the MAD (Monitor, Analyze and Drilldown) framework in which users analyze their data by. By including a link to specific report on each metric, we are able to easily faciliate that. I decided to go with the middle on because it has the link in the best spot.

Linking from each Dashboard to a report of the metric is vital for the MAD (Monitor, Analyze and Drilldown) framework in which users analyze their data by. By including a link to specific report on each metric, we are able to easily faciliate that. I decided to go with the middle on because it has the link in the best spot.

Data Visualization

We wanted to provide a better data visualization experience to merchants, so they could better compare their data.

We wanted to provide a better data visualization experience to merchants, so they could better compare their data.